主要研究 今天

Among the first things to land on the desk of Rachel Stewart as they settled into a new role as director of 主要研究’s Sexual Harassment & Rape 预防 Program (SHARPP) in October 2022 was a formidably thick manilla folder simply labeled “Name Change.”

“In it was pages of feedback from previous staff teams who had begun the conversation about our name but never gotten anywhere with it,斯图尔特说.

截至8月. 该文件夹可以正式归档为完整. Following an in-depth program review and years of discussion around how to represent the program’s important history while arriving at a name that best serves the university community, SHARPP has officially rebranded as The 夏普人际暴力意识中心, 预防, 和宣传.

It was a confluence of three things that finally pushed the name change over the finish line after all those years, 斯图尔特说. 第一个是和内特·贝克的对话, 主要研究营销创意执行总监, that drove home the importance of finding a way to hold on to the brand equity SHARPP had built while considering a new name. 另外, a research project with the University Archives brought the significance of the organization’s history to the fore, and a "Start with SHARPP" campaign designed to connect with key populations on campus and identify barriers, 神话, and misconceptions that might be impacting their access to services or receiving the help they need identified some critical gaps.

“这是这几个因素的三角测量——来自营销的指导, the additional history and context from the archives project and the Start with SHARPP campaign – that really made it impossible to ignore the fact that we had not only an opportunity, 而是我们的使命, 愿景, and values to change our name if we wanted to be doing the best and most impactful work we could for our community,斯图尔特说.

The project with the University Archives was spearheaded by student employee Sriyam Rimal and unearthed primary sources tracing the program’s name from "The Rape Task Force" in 1972" to the "Rape Assistance and Information Project" and ultimately to "Sexual Harassment and Rape 预防 Program" in 1982.

与此同时，该项目正在改写自己的使命, 2023年夏季的愿景和价值观声明, 埃丽卡·瓦扎说, 参与和预防部助理主任, to lead the development of the “Start with SHARPP” campaign to assess what roadblocks to access existed.

“在早期, our name had already begun to emerge as one source of those barriers and misconceptions, 证实了我们之前听到的传闻,斯图尔特说.

All of that work led to the creation of three primary intentions on the road to arriving at The 夏普人际暴力意识中心, 预防, 和宣传: To update SHARPP’s name to better reflect the scope of services for experiences of all types of interpersonal violence, not just sexual harassment and rape; to maintain a connection to both the program’s roots and the SHARPP name; and create a name that would be more inclusive and less activating to individuals who have experienced harm.

利用这些意图, we generated ideas first as a staff and then utilized a series of focus groups and surveys to gain feedback about options from our volunteers, 以及更广泛的主要研究教师社区, 教职员及学生,斯图尔特说. 有几件事变得清晰起来, mostly that our volunteers were spending a tremendous amount of time explaining our name and our services – we do so much more than just ‘preventing sexual harassment and rape.’ Our community also valued clarity over options that were more descriptive and oblique.

“最终, the qualitative as well as the quantitative feedback was clear that our current name needed to change and that "The 夏普人际暴力意识中心, 预防, 和倡导”是最适合完成我们所寻找的一切.”